Where Is The Nigerian Music Industry Headed

I Was sitting on my couch this dull friday morning, watching Soundcity’s programme “This is Soundcity fresh” which is meant to show brand new music videos, and he first video i watched was Omo Akin’s video for his song with Skales and Koker and although the video and the instrumental to the song was very ok! The lyrics to this song was as wack as f***, only Koker was able to flow well to the beat.
CDQ’s Panda cover, Pada then came on next, and it was no better, the video didn’t have that “wow” effect, lyrics were totally off, almost like CDQ was just talking with his guys, no message passed at all (even if we know some of our artists don’t pass any nowadays), one line there made me almost shed tears though, “Ycee Jade! Dremo Jade! Vector Jade! Mo ni ke jade ni yara!” I didn’t understand what he was trying to do, if he was dissing em or giving em a shoutout, am certain CDQ is even more clueless than i was and still am till now.
Then right after that came, Dj Neptune’s video to his new song with Flavour, i felt this will at least be better than the last, only to be disappointed by the combination of two of the bests in their lanes in the country, the song has no verse! just a chorus that was repeated ceaselessly and a totally off hook by Dj Neptune, totally disheartnening something, the video itself has a good concept but lacked the befitting interpretation.

After this now came, Beyonce’s SORRY video, lawd!!! This was just so so on point! The video was lit! From the concept to the interpretation to the props to the lyrics of the song to the instrumental everything was gelling! Perfect combo!
To actually think couple of days back Yemi Alade said in her OWN VIEW opportunity is the only thing that distinguishes our local acts from their international counterparts, if am to go by the things i saw on Soundcity earlier today, i would say more than opportunities distinguish them from THEM. Hardwork, hunger to improve, and the thoughts of the market they are releasing their records to.
Now to what lead me to write this, as a Nigerian music fan, i felt so bad to the extent of me actually thinking if these guys think we are fools and lack the bad taste buds for good music at least manageable music, by dishing out substandard contents believing we will take all that is thrown at us by them, makes one wonder where the Nigerian music industry is headed.
I think these artists are capable of giving better than what they are offering us now, and they need to start hitting their best else the Nigerian market will soon turn on em (which will reflect round the continent) what im i even saying, it’s happening already.

In conclusion, DEAR NIGERIAN MUSICIANS WE ARE NOT FOOLS AND KNOW WHAT’S GOOD AND WHAT’S BAD, PLEASE GIVE US THE GOOD STUFF AND GET THE GOOD STUFF FROM US TOO…

By Unilag Olofofo (IG: @Unilag__olofofo)

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